这完全是一个让有理想、有胆识、有灵感、有创意甚至有展现机会的童鞋圆梦的国境，一个时尚聚焦点——LEVEL（烈威）。
LEVEL Brand Introduction
This is totally a wonderland for the person who is ambitious,brave,inspired,full of creative ideas and wanting to show himself.This is a fashion focus——LEVEL.

LEVEL（烈威）；隸屬於香港創域集團，成立於2009年香港回歸紀念日，是國內著名潮流單位——LEVVV樂贏”潮牌集中營旗下唯一自有品牌；帶著玩樂’的理念，LEVEL（烈威）不斷的勇於多方面潮流文化的嘗試，例如，搖滾文化，嘻哈文化，圖形文化等等，逐漸形成了自己獨有的魅力及品牌特色。產品主要以皮具為主，手袋、銀包、服裝、飾品，種類多樣化的同時，能夠滿足年輕一族的購買需求。基於集團本身優質資源與長項，一直以來，LEVEL（烈威）立足於產品本身，以其優質的做工、個性的設計定位吸引各領域時尚愛好者的追捧。
LEVEL is a brand of Hong Kong Frontier Holdings limited. It was established on Jun.1st 2009.It is the one and only brand owns by the domestic fashion unit——LEVVV Cooperation brand. With the faith of having fun, LEVEL keeps trying different kinds of fashion culture, such as Rock culture, Hip-hop culture, graphic culture and so on. LEVEL then gradually forms its own brand characteristic. Our product is mainly consists of leather goods as well as diversified handbags, clothing, purses and accessories, which can satisfy the youngsters’ demand. Basing on our company’s superior resources and advantages, LEVEL focus on its exquisite product and individualistic design. Therefore, it attracts many fashionistas.

伴隨著品牌的成長與母體LEVVV樂贏”潮牌集中營的迅速發展，LEVEL（烈威）越來越表示出對創意和藝術的尊重，也更著重於為更多的設計師和藝術家提供產品媒介，合力創造更多藝術與商業碰撞的佳話。
With the mother’s body——LEVVV Cooperation brand’s development and its own growth, LEVEL is showing more and more respect to creativity and art. Focusing on offering media for more designers and artists, LEVEL is creating more and more wonderful cases combining art and commerce.

品牌解讀
LEVEL（烈威）
[英][ˈlevl]   [美][ˈlɛvəl]
本身就有：等級，水準，水準之意。表示了品牌本身對品質與設計的追求。而把LEVEL拆分來看，則是由:
L  -  LOVE自由奔放的愛，
E  -  ENERGY積極的正能量，
V  -  VINTAGE不過時的復古，
E  -  ELEMENT 多角度的元素，
L  -  LIFE 有生命的生活，5個單詞組成。
意義在於呼籲年輕人熱愛有能量有品質多元素的生活。分別針對喜愛潮流及追求品質的消費者，設計生產相應的產品。不管你在哪裡，你是誰，Matching your level，我們將更加瞭解你，終有一款匹配你的產品。
Brand concept
LEVEL itself means “level”,“ with quality”. It represents the purchase of quality and design. If we separated LEVEL as five single letters:
L-LOVE free and ebullient love
E-ENERGY positive energy
V-VINTAGE vintage that is not out of date
E-ELEMENT multi perspective element
L-LIFE Life filled with life.
It is consists of five words.

Do you level the best ?
Are you sure you are on the right level?
Find your level！
To level the hell up!
Our responsibility is to level up the standard of the people's material and cultural life.
LEVEL, ­用快樂界定你的創想生活!
LEVEL, 找到讓你隨心快樂的高度!

LOGO解讀

以字母“V”為中軸鏡像而成的英文串“LEVEL”，或單字母一個大寫“V”。無論從左到右，還是從右到左，都能讀到同一發音，代表翻轉統一的永恆精神。簡約的黑底白調體現了LEVEL（烈威）對‘經典’二字的品牌渴求。
The logo is a mirror image of the word LEVEL and the letter “V” is the central line. No matter you read the logo from left to right or from the right to the left, it is still the same pronunciation. It represents the unite eternal spirit. The simple black and white color stands for LEVEL’s purchase of classic.

圖形由中向外對稱而成的“LEVEL”，更像一對翅膀，有“自由，快樂，創造”之意，代表著一種樂觀，向上，永遠創新的精神。ICON V的出現，正如一個關於FreeStyle的時尚頻道的視窗誕生，“Channel V”為人呈現的將是澎湃如潮水翻騰的創新精神，無限追求。
The graph “LEVEL” is symmetrical from the middle to the side. It looks like a pair of wings, which stands for “freedom, happiness, creativity” and a kind of optimistic, positive, creative spirit. The appear of ICON V is like the birth of a FreeStyle fashion channel. The Channel V presents people with the spirit of creativity and endless purchase.

團隊文化
作為一支崇尚快樂，年輕好玩的團隊。LEVEL除了品牌意義本身，對於團隊解讀也代表著特殊的意義。

LEVEL對於每一位成員來說更代表著：
L-lucky幸運。
E-especial特別。
V-vigor活力。
E-enjoyable享受。
L-loyal忠誠。
Team culture
As a team advocates happiness and fun, LEVEL also has its own explanation for its team culture.
LEVEL means:
L-lucky 
E-especial 
V-vigor 
E-enjoyable 
L-loyal 
for its staff.
本著這5個單詞的本意，希望每一個加入LEVEL團隊的成員，都能夠時時幸運，保持特別，充滿活力，享受生活，忠誠工作。
快樂的生活和工作，是LEVEL團隊的基本原則。
According to these five words, we hope every person who join the LEVEL team can be lucky, special, energetic, enjoyable and loyalty.
Live and work happily is the basic principle of the LEVEL team.

品牌定位
LEVEL（烈威）產品定位以錢包，皮帶，手袋，皮具類配件為主，以服裝，帽子，鞋子為輔；以品質和設計說話，強調應用時尚的結合。

顧客定位與個性時尚的15-35歲潮流人士，他們渴望新鮮創意，追求充滿時尚創意的生活品質，時刻保有一顆年輕的心。
Brand positioning
Our product mainly targets purses, belts , leather a accessories, Clothing, hats, shoes are subsidiary. LEVEL focus on excellent quality and design as well as combining function and fashion.

品牌優勢
多年的開發和製造經驗，考究的做工及優秀的品質。
成熟的零售體系及銷售管道。
極富創意的產品設計和極大自由度的品牌理念。
現有與近百名藝術家跨界合作產品的經驗。
每年多次的參展機會和經驗。
集中全面的推廣和營銷模式。
品牌母體LEVVV樂’潮牌集中營，為國內最大的潮流單位
Brand strength
Years of exploiting and producing experience, exquisite workmanship and excellent quality
Mature sales system and channel
Creative design and free brand concept
Nearly a hundred of artists’crossover experience
Abundant Exhibition experience and a few chances to participate each year
Concentrated and comprehensive marketing model
“The mother’s body”of LEVEL——LEVVV Cooperation brand is the largest fashion unit in the country